Supporting humanitarian actors to listen and respond to affected people

Ground Truth provides humanitarian agencies with the tools to systematically listen and respond to the voices of affected people.

Our starting point is that the best way to plan humanitarian programmes and gauge their impact is to include the perspective of people at the receiving end of aid. We aim to make affected people’s perceptions the touchstone and driver of organisational efficiency and effectiveness. To this end, we offer humanitarian agencies practical tools to discover whether the services they provide are appropriate and relevant, whether affected populations trust them, and whether they feel empowered. Through a mix of face-to-face data collection, cell phone surveys, and focus group discussions, Ground Truth relays feedback from intended beneficiaries to agencies in real time, so they can decide how to act on it. The feedback data can help predict programme outcomes, and enable aid agencies to track their performance over time and compare themselves to other agencies and programmes.

  • Affected people are placed at centre stage and empowered to express their views
  • Agencies receive real time, actionable information about what affected people think
  • Donors receive a new measure of humanitarian performance

Building alliances

Strengthening the quality, effectiveness, and accountability of humanitarian aid requires a concerted effort – together, we can achieve more than the sum of our parts. Ground Truth has built alliances with ACAPS, ALNAP, the CDAC Network, CDA, the Core Humanitarian Standard (CHS) Alliance, and a range of operational agencies and coordination bodies. We also participate in the informal Quality & Accountability group, made up of the main players in the space, and the IASC Task Force on Accountability to Affected Populations. 


Ground Truth subscribes to the principle commitments of the Red Cross /Red Crescent Code of Conduct.

The principle commitments of the Red Cross are:

  1. The humanitarian imperative comes first
  2. Aid is given regardless of the race, creed or nationality of the     recipients and without adverse distinction of any kind. Aid priorities are calculated on the basis of need alone
  3. Aid will not be used to further a particular political or religious     standpoint
  4. We shall endeavor not to be used as an instrument of government foreign policy
  5. We shall respect culture and custom
  6. We shall attempt to build disaster response on local capacities
  7. Ways shall be found to involve programme affected populations in  the management of relief aid
  8. Relief aid must strive to reduce vulnerabilities to future disaster as well as meeting basic needs
  9. We hold ourselves accountable to both those we seek to assist and  those from whom we accept resources

In our information, publicity and advertising activities, we recognize disaster victims as dignified human beings, not hopeless objects.

Core Humanitarian Standard

Ground Truth also supports the Core Humanitarian Standard on Quality and Accountability (CHS). 

Through the Listen, Learn, Act project – which is a collaborative effort with DanChurchAid and Save the Children Denmark funded by ECHO – Ground Truth asks affected people whether they think humanitarian agencies adhere to the commitments set out in the CHS.