The Constituent Voice Methodology
The methodology we use is called Constituent Voice™ (CV). CV draws on participatory development approaches and embraces techniques borrowed from the customer satisfaction industry. The research design is simple, and can be adapted to suit the needs and constraints of different contexts. We ask very few questions, typically 5-8 per survey, but ask them frequently. Respondents score their answers on a scale, which thus become a measure that can be tracked over time. Collected data is analysed to foster use and deeper dialogue among staff, encourage follow-up action, and increase engagement with communities. Ground Truth’s approach is to systematically collect the views of affected people on key aspects of a humanitarian programme, analyse what they say, and help agencies to understand and communicate the resulting insights back to affected communities. The objective is to provide agencies with real-time, actionable information from people at the receiving end of aid that can be translated into programme improvements, while empowering people to express their views.
The Ground Truth Constituent Voice Cycle